I started Insurance Blog by Chris™ because I have a passion for insurance. Here at the blog, our job is to educate and inform people about the best insurance for them. Since then, we have grown into national brands with a large team of researchers helping people understand all forms of insurance.

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Rachael Brennan has been working in the insurance industry since 2006 when she began working as a licensed insurance representative for 21st Century Insurance, during which time she earned her Property and Casualty license in all 50 states. After several years she expanded her insurance expertise, earning her license in Health and AD&D insurance as well. She has worked for small health insu...

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Reviewed by Rachael Brennan
Licensed Insurance Agent Rachael Brennan

UPDATED: Apr 21, 2022

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What’s New in 2021 for Life Insurance Company of the Southwest 

Covid-19 brought some changes to Life Insurance Company of the Southwest. Highlighted below are some of the key changes.

How Has Covid-19 Affected Life Insurance Company of the Southwest?

The decline in equity markets and interest rates is negatively affecting annuities and life insurance. The result is an increased strain on the company’s capital.

How clients contact the insurance provider has remained the same. Life Insurance Company of the Southwest has a strong online presence before the start of the global pandemic. Customers can get quotes, make policy changes, and talk to an agent online or by phone.

The pandemic did result in a few employee layoffs, primarily field agents. With the country starting to reopen, it’s expected to have employees back in the field in the latter part of 2021.

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New Products or Changes 

Life Insurance Company of the Southwest has not released any new products in 2021. The only significant change to operations is the suspension of agents in the field. During the pandemic, the company restricted person-to-person interactions.

Life Insurance Company of the Southwest In The News

There are no news reports in 2021 for Life Insurance Company of the Southwest as they work to return to full staff safely.

2021 Latest Life Insurance Company of the Southwest Reviews 

According to reviews from Best Life Rates, Life Insurance Company of the Southwest is financially stable, even after a rough 2020. They have a strong history and have received several awards for customer service and best business practices. 

The company is clear on pricing and policy terms; however, budget-strapped consumers have more affordable options to consider.

The BBB does not accredit the life insurance company, but there are also very few complaints lodged against them. One complaint dates back to 2018 and details the lengthy steps beneficiaries have to take to file a claim and receive payment.

Life insurance comparison groups give the company an A to A- rating. The lower rating is due to the company’s non-competitive pricing. Rates tend to be higher with Life Insurance Company of the Southwest compared to some other, larger providers.All businesses have at least one negative review, and this applies to life insurance companies. One reviewer was happy with everything from the policy terms to the rates, with the only exception being customer service. The majority of poor reviews mention the lack of helpful service, whether by phone, online, or with a company representative. 

If you’re in the market and are looking to buy life insurance through the Life Insurance Company of the Southwest aka LSW Insurance, LSW Life Insurance, or LSW National Life Group….


Because you can’t.

They were bought by the National Life Group.

You absolutely need to read my review.

I can’t overstate how important it is for consumers to fully understand what they’re getting into before they sign on the dotted line with LSW Insurance.

I’m going to provide you with some intel on the good, the bad, and the reasons why buyers need to beware before buying LSW Insurance.

In a nutshell, there are lots you need to know before you jump in headfirst.

Quick Guide To Our LSW Life Insurance Company of the Southwest Review

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The Life Insurance Company of The Southwest (LSW Insurance)

If you go to the Life Insurance Company of Southwest website the first thing you’ll discover is that you’re booted directly to the National Life Group’s website.


National Life Group is a trade name for National Life Insurance Company, which is based in Montpelier Vermont.

National Life Group bought the Life Insurance of the Southwest in 1996.

Yep, you heard me right. You won’t actually purchase your life insurance from LSW Insurance Company.

RELATED: Check Sample Life Insurance Rates by Age (No Personal Info Required)

LSW Insurance Company still operates as a separate entity but sells its products through National Life Insurance Company.

To make things a little more confusing, the Life Insurance Company of the Southwest, Inc. has separate headquarters based in Addison Texas.

Confusing, yes – but uncommon, no.

This happens all the time in the life insurance sector. That’s why it is good to do your homework. Things are often not as straightforward as they first seem.

My Thoughts About LSW Insurance


Maybe you don’t really care whether the life insurance of the Southwest is ACTUALLY selling you life insurance or not.

BUT I bet you do care whether they’re financially sound.

Interestingly the LSW Life Insurance Company of the Southwest website is treated as a distinct entity by the financial rating agencies.

I was able to find ratings for the Life of Southwest from three of the top financial rating agencies, the results are as follows (click to reveal):

AM Best

  • Rated A (Excellent)

Standard & Poor’s

  • Rated as A+ (Strong)


  • Rated as A2 (Good)

Not too shabby eh? Looks like your beneficiaries will be in safe hands.

A win for the Life Insurance of the Southwest!

Products Offered By the Life Insurance Company of the Southwest

A company’s selection of products is a VERY important detail. We all don’t have the same needs and different types of life insurance suit different circumstances.

This is the first RED FLAG I want to draw your attention to.

LSW National Life Group offers little information about their offering.

Hmmm. As a consumer, information is so very important! Sadly you’re almost forced to speak to a salesperson to find the details of what it is they actually sell.

If you’re just shopping around – you won’t find much here.

RELATED: 5 Critical Tips You Must Know Before Buying Life Insurance

To be fair, I was able to determine that the Southwest Life Insurance Company does have a decent selection of products.

The main issue I have is that you’re given virtually no information about the details of their products.

Here’s what the Life Insurance of the Southwest has to offer:

Whole Life Insurance

  • Guaranteed Death Benefits
  • Level Premiums
  • Cash value with a potential return of dividends

Universal Life Insurance

  • ​Flexible death benefits & Premiums
  • Cash Value has a guaranteed Fixed minimum interest rate

Indexed Life Insurance

  • Flexible Death benefits & Premiums
  • Cash value is subject to changes in the market indices such as the s&P 500

Variable Life Insurance

  • ​Guaranteed Death Benefits
  • Level Premiums
  • Cash value with a potential return of dividends

Term Life Insurance

  • the most basic and common form of life insurance

So this is where I see some Serious Red flags!

The LSW Life Insurance Company of the Southwest, Inc. offers a term policy known as “1 Click Coverage”.

Here are the deets:

  • Coverage Length or Terms: 10, 15, 20 and 30 year terms
  • Face amounts of Coverage: $25,000 – $350,000
  • Age Cutoff:  20 – 60 (10 and 15 year terms) 20 – 55 (20 and 30 year terms)

The underwriting classes include “Select” (Similar to Preferred Best/Preferred), “Standard Non-Tobacco, and “Select and Standard Tobacco”.

Policies are renewable to age 95 and are convertible to permanent policies.

Unfortunately the site doesn’t tell you if they convert the policy to whole life, universal life or a choice of either.

Term life insurance is my go to product, so this offering sends out some HUGE red flags.

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3 Red Flags: Why Buyers Should Beware

1. Measly Coverage Amounts

By comparison to numerous other life insurers, the coverage maximum is  woefully inadequate.

It’s likely that $350,000 will leave you UNDERINSURED. This figure would barely cover the mortgage which most Americans carry.

Not to mention the fact that it offers no wiggle room for income replacement, credit card debt and personal loans.

If you have children, it probably won’t cover the cost of a college education and final expenses either.

2. You Gotta Be Pretty Young

Seniors BEWARE. Many other life insurers allow much greater latitude when it comes to the cut-off ages to buy various term lengths.

For example, many companies will allow people age 65 and older to buy a 20 year term.

So, the cut-off age restrictions for older clients may preclude consumers from protecting themselves adequately.

3. Healthy People Are Welcomed

So what’s so bad about that? Well if you’re not, chances are you can find a more lenient company.

The Life Insurance Company of the Southwest, Inc. only offers two classifications for smokers and non-smokers: Select and Standard.

Hmm…if you have a medical condition, this company doesn’t seem like a good bet.  This type of classification is known as non-rated classification.

So What is Non-Rated Classification Anyway?

Typical life insurance classification are as follows:

  • Preferred Best (Select)
  • Preferred
  • Standard Plus
  • Standard

Additionally, “Table Ratings” are offered, which could include up to 12 additional underwriting classifications.

This is not what the Life of Southwest offers. They provide non-rated classification which leaves many people with medical conditions out in the cold.

It’s fairly clear that they prefer to offer life insurance to healthy individuals.

Classifications such as Select and Standard leave people with medical conditions in limbo.

If you’re an applicant with a pre-existing health condition such as Diabetes, Crohn’s or a variety of the other health ailments that affect Americans, you run the risk of being declined altogether.

The kicker is you won’t know that answer until you apply.

I have seen so many clients who were turned down by one company only to waste a bunch of time assuming that they’re uninsurable – which was simply NOT true.

Is Underwriting Really A Big Deal?

Yes! And let me show you why in terms of money!

When you buy a life insurance policy, you do so knowing you will be paying into it for 10  – 30 years…

….and if you opt for a whole life policy you may be paying into it ’til you die!

So let’s say I can save you $10.00 per month on your premiums. Seems like a pittance right?

NOT SO FAST! Here are the savings over the life of the policy:

  • 10 Years: $1,200.00 in Savings
  • 20 Years: $2,400.00 in Savings
  • 30 Years: $3,600.00 in Savings
  • 50 Years: $6,000.00 in Savings

You see how fast the numbers stack up!? And this is just with a small savings. We’ve been known to get premiums down by as much as 70%!

Wow! Can you imagine what those figures look like over 30 years?

If you think I’m just parroting some kind of sales pitch, then you have to read this article”25 Best Ways to Save 50% (Or More) On Life Insurance.”Click Here

The bottom line is if you’re thinking about buying a policy with Life of the Southwest, make sure you shop quotes with more than just Southwest.

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Life Insurance Is a Necessity If You Have Dependents

You should go out and get life insurance when you have people who are dependent on you. A few life events to consider are getting married, getting pregnant (including your significant other getting pregnant for men), and buying a house.

David Rae, How Old Should You Be to Get Life Insurance 

Questions You Should Always Ask

  • Does the Life Insurance of the Southwest have the type of life insurance I need?
  • Do they have the amount of coverage I require for my family?
  • How restrictive are their underwriting guidelines?
  • What are the chances I’ll get approved?
  • How do their rates compare with other life insurers?
  • Can I find a better life insurer than the LSW Insurance Company?

Shopping for life insurance seems deceivingly simple. You just logon to a site, get a quote, speak to an agent who submits your medical results to the underwriter and voila!

You’re covered….right?

Sigh…I wish!

There’s some fundamental information that you should know BEFORE you apply for that policy.

You may be asking yourself “Why is this so important, I just need basic coverage!” Well I’m gonna tell ya now:

One Size Doesn’t Fit All

For the past 10 years I’ve been in the business of educating people about life insurance and one of the most common misconceptions is that way too many people think all insurers are equal.


These companies differ WILDLY in terms of prices, types of life insurance and underwriting – nothing is universal.

The relationship you have with them depends on your personal circumstances.

If you believe that you don’t need to know the ins and outs of the companies you’re considering this is a HUGE mistake.

Friends, there are over 800 life insurance companies in the U.S. and they ALL have different approaches.

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You Need Someone Knowledgeable In Your Corner

With so many companies vying for your business, the competition is fierce. Many insurers take a very conservative approach in regard to how they underwrite people.

Other companies are much more lenient.

The important thing for you to note is that your personal circumstances play a pivotal role in the final result.

If you’re young and healthy and apply to a company that rewards your youth – CONGRATS!

BUT…Get a Quote! in 2 Minutes and find out if we can beat The Life of the Southwest’s Rate!

Not Everyone Is Healthy! So What if You’re Not?

Let’s face it, MANY of us have medical issues.

….and life insurance companies are in the business of assessing risk. You don’t think they want to pay out tons of claims do you?

They check out your medical history to weigh the odds of you passing away during your insured term.

That being said, some take more chances than others. The conclusion? Your pick of life insurance company is a VERY personal thing.

.If you have a medical condition and apply to that same company that LOVES healthy applicants, you may end up spending thousands more over the life of your policy.

You could even be declined if it’s a poor match.

The key is to find the right insurer for your unique situation.

Chances you’re not a life insurance expert and these ever-changing guidelines are not in your wheelhouse.

We keep abreast of these ever-changing guidelines and are sure to find the best deal for you.

You also need to be aware of the selection of products provided. Some companies offer a full line of life insurance products, while others may only sell term insurance or simply focus on no-medical exam policies or other specific lines.

I can’t stress enough the importance of shopping for coverage! Please don’t ever buy a policy just because you’ve seen their ads on TV or your computer!

Worse yet, there are way too many consumers who base their choice on the experience of someone else!

Remember they aren’t you! Maybe your friend is a 30 something marathoner and you’re a 40 something couch potato with asthma!?

A decision such as this will cost you a pretty penny!

Shop Life Insurance Quotes

The LSW National Life Group is just one single company in a sea of options.

Go fishing and you are bound to catch something more impressive!

Folks, the truth is there’s usually an affordable life insurance solution for just about every American out there!

When it comes to effectively purchasing the right policy for your family at the most affordable rate, you should ALWAYS USE AN INDEPENDENT LIFE INSURANCE AGENT.

Captive agents only represent ONE single company.

You’re stuck choosing from the limited range of policies they offer, the rating classification they assign – and more importantly, you have to pay the premium they are able to access.