I started Insurance Blog by Chris™ because I have a passion for insurance. Here at the blog, our job is to educate and inform people about the best insurance for them. Since then, we have grown into national brands with a large team of researchers helping people understand all forms of insurance.

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Rachael Brennan has been working in the insurance industry since 2006 when she began working as a licensed insurance representative for 21st Century Insurance, during which time she earned her Property and Casualty license in all 50 states. After several years she expanded her insurance expertise, earning her license in Health and AD&D insurance as well. She has worked for small health insu...

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Reviewed by Rachael Brennan
Licensed Insurance Agent

UPDATED: Apr 14, 2021

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What’s New in 2021 for North American Life Insurance Company

North American Life Insurance Company is a leading insurance provider and a member of Sammons Financial Group, a renowned insurance holding company whose member companies provide retirement and financial services. 

How Has Covid-19 Affected North American Life Insurance Company

The Covid-19 pandemic has had a considerable effect on financial planning. Several accounts have fluctuated due to the stock market’s volatility, with 401(K)s particularly taking a big hit.

Many who were aggressive investors have had to adjust because of the pandemic. In general, the situation has forced people to rethink how they invest their money, with about 48% saying they’ve had to change their investment mindset.

Individuals are making significant changes to their financial plans, modifying portfolios, pulling out their money or pausing contributions to their accounts, and making a shift from where they invested. 

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New Products or Changes

North American Company for Life and Health Insurance introduced new index offerings to IUL products to address challenging consumer concerns about market volatility and the ability to save towards retirement. Fidelity’s newly designed product will also address crediting strategies.

North America is a member of the esteemed Sammons Financial. It’s also one of America’s most well-known life insurance and annuities companies.

North American Life Insurance Company in the News

So far this year, North American Life Insurance Company has not been much in the news. However, their parent company, Sammons Financial Group, has agreed to sponsor a new charity that aims to reduce racial disparity and inequity.

2021 Latest North American Life Insurance Company Reviews

The company has an A+ rating on Better Business Bureau, with only three complaints this year, which is remarkable for such a large company handling thousands of portfolios.

They have nearly four out of five stars but only boast 21 reviews. According to their BBB profile, they’ve been in business for 134 years, yet they’ve only been accredited since September of 2018.

However, there’s a general dissatisfaction with their customer service, and several reviews take issue with the tone in which they’re treated.

Customers say it’s hard to reach anyone for help, with administration putting you on hold for more than an hour. Also, no one ever calls back. It’s good to see, though, that they expedited complaints on insurance claim payments and apologized to the offended parties.

Even so, their responses are canned and by route, coming off as a touch insincere and with no guarantee that the company will actually reach out to help these individuals.

However, not all the reviews are negative. Some individuals are quite happy with their service and the customer support they’ve received from the company. They’ve gotten prompt replies and calls back. 

Of course, with such a small selection of reviews, it’s hard to determine what’s a fluke and what’s an accurate representation of how North American Life Insurance Company does business.

​If you have been searching for a great life insurance company, then our North American Life Insurance Company Review, will help you figure out why​ they could be the best fit for you.

That’s because I’m independent!

… I don’t have to use NorthAmericanLife unless they’re right for my client.

I can use any one of the 30+ companies I represent, so I’ll shoot straight with you. So I am going to get down to business!

north american life insurance company, northamericanlife

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5 Reasons to Trust the North American Company for Life and Health Insurance

There are many great life insurance companies and some not so great.

I truly believe North American Company for Life and Health Insurance is one of the best due to:

1. Over 100 Years in Business

​North American Life Insurance Company was founded in 1886, so it clearly has been around for a while and weathered some pretty turbulent and difficult economic times in our history.

They are part of the Sammons Financial Group.

2. Approvals for People with Health Considerations

I have not personally sent Life Insurance Co of North America too many cases in the few years I’ve been contracted there (maybe a dozen or so), but so far, have gotten some nice approvals on tough, high risk cases with them.

RELATED: 5 Critical Tips You Must Know Before Buying Life Insurance

3. Additional Benefits with Chronic Illness

​Also, Life Insurance of North America stands out for their Chronic Illness Accelerated Benefit rider, which allows policyholders to take their death benefit early if they meet the definition of having a chronic illness.

This is not too common with other companies and is available on all North America Life Insurance permanent plans at no additional charge.

Let’s move on to your questions about whether North American Company For Life and Health Insurance complaints have any merit, their financial ratings, and more of my personal experiences with NorthAmerican Life.

4. Financial Strength and Ratings for NorthAmericanLife

One way to judge the financial health of North American Company for Life and Health Insurance Rating is to see the rate with the financial rating companies which evaluate every company of any significance.

They minutely review all the annual reports a company is required to submit to its stakeholders and those financial reports required by law.

When buying life insurance you want to look at North American Company Ratings before you buy to make sure that they are a financially healthy company.

One way to learn about the financial strength of a company is through insurance rating companies such as Standard’s and Poor’s, A.M. Best,  Moody’s, Fitch and others, who examine the corporate books of these companies in minute detail and rate their health accordingly.

Let’s look at how North American Company for Life and Health Insurance fares.

From the ratings, North America Life Insurance can be viewed as financially sound.

This means it has strong capital assets and good liquidity.

  • Standard and Poor’s gives this company an A+ or ‘Strong.’
  • A.M. Best rate this company as A+ which is ‘Superior.’
  • Comdex ranking for this company is rated as 93, and is based on a scale of 1-100.

NorthAmerican Company’s Comdex score is better than that of some massive; well know companies like Genworth (see my Genworth review) and Voya/Reliastar.

*Update 7/26/16 – Genworth is no longer in the life insurance business while North American IS, so it just goes to show there really is something to financial ratings.

RELATED: Check Sample Life Insurance Rates by Age (No Personal Info Required)

5. Types of Life Insurance Offered by North American Company Life Insurance

One of the benefits I’d like to point out in this North American Insurance Company review is the wide array of products they have.

Life Insurance Co of North America offers the following types of life insurance policies to its customers:

North American Term Life Insurance

Term life insurance is the cheapest form of life insurance.

With this policy, you get guaranteed level premiums and can get terms of 10, 15, 20 or 30 years with the option of rider endorsements.

This policy covers death benefits only and allows you to change your term insurance policy to a permanent insurance policy.

North American Universal Life Insurance

North American Company for Life and Health Insurance offers 2 types of universal life policies which include 4 policy options for standard universal life insurance, and indexed universal life insurance which also has 4 policy options. Let’s look at these in more detail.

Universal Life Policy Options

NorthAmericanLife offers 4 policy choices:

  1. Custom Accumulator – Custom Accumulator, provides death benefits protection, and the ability to build a cash value for use in later years. Has a return of premium feature of up to 95% of the premiums you pay in the first six years, and helps build cash values for your financial future. Can also borrow against, and allows access to death benefits to cover a chronic illness
  2. Custom GrowthCV– Custom GrowthCV is designed to aid you in building a cash value which is easy to access and has a guaranteed death benefit coverage. Can also borrow against, and allows access to death benefits to cover a chronic illness.
  3. Custom Guarantee – Custom Guarantee provides guaranteed coverage from any age up to age 120. No premiums are payable after age 100. Offers premium flexibility in terms of time and amount of premium payments, and allows access to death benefits to cover a chronic illness.
  4. Custom Term GUL – Offers low-cost death benefit protection on either a current or guaranteed basis ( Premium Guarantee Rider required). Can also borrow against, and allows access to death benefits to cover a chronic illness.

Indexed Universal Life Insurance

North American Co offers 4 policy choices:

  1. Builder IUL – Allows you earn interest based on the stock market index without having to invest in the market. Builds cash values for future financial needs. Can also borrow against and allows access to death benefits to cover a chronic illness.
  2. Guarantee Builder IULOffers a cash value and guaranteed death benefit up to age 120, and earn interest from the stock market without investing directly. Can access your cash value for withdrawals or loans, and access death benefits to cover a chronic illness.
  3. Rapid Builder IULoffers the ability to earn interest based on the movement of a stock market without the risk of investing directly in the market. Helps your cash value snowball. Can access your cash value for withdrawals or loans in the market, and access death benefits to cover a chronic illness.
  4. Survivorship GIUL – An indexed universal life insurance policy that insures two individuals. Pays death benefits upon the death of the last survivor. Can be customized. Offers low-cost death benefits for either a current or guaranteed basis ( See Premium Guarantee Rider). Insures two lives with a single premium payment and can earn interest based on the stock market without investing directly in the market. Can access your cash value for withdrawals or loans.

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Best Rates for North American Life Insurance

Regarding pricing, North American Company Life Insurance is in the middle of the pack for term life insurance.

If you’re simply looking for the best deal, North American Insurance Company may not be the most suitable for you.

If you consider ratings, company history, and service, though, then perhaps you might still go with them.

But here’s the catch:

If you’re looking for the absolute best deal on life insurance, and are considering the Life Insurance of North America (or any other company), do yourself a huge favor and get a quote from us.

As stated, since we’re an independent agency, we work with 30+ top rated life insurance companies.

… not just North American.

Why is that important?

Well, if you apply and we find out you have high cholesterol or blood pressure that you didn’t know about, or some lab level is high, or have any number of health conditions, North America Life Insurance may or may not be your best bet.

We know which companies will give you the best deal anytime you’re shopping for life insurance.

North American Company for Life and Health Insurance Complaints

As I said, I’m the perfect person to give a North American Life Insurance Reviews, because I’m an agent for them, along with many other companies, so I can compare them.  Here are a few other complaints or cons about them.

A personal complaint – They are just a bit behind in the technology age.  I say this as an agent who does 99% of his business with clients over the phone. North American Life Insurance Company makes this a bit difficult since they don’t currently allow for electronically signed policies.

Consumer complaints – Every insurance company has consumer complaints.  North American Company for Life and Health Insurance Complaints are just like all other life insurance companies.  There are many consumer complaint sites on the web, but frankly, they are suspect and should be viewed with extreme caution.

Are they a Scam?  Why Don’t All the Online Agencies Offer Their Products?

One of the things I like about NorthAmerican Life is that not every agency offers its products.

Why is that important?

If you logged on to Select Quote, I could tell you right now and be 100% sure that they will offer products from some of the major carriers like Banner, Prudential, and Voya.  But I’m not sure if they offer products from NorthAmericanLife.

That tells me they don’t just let any life insurance agency represent them.

Of course, some people could consider this a complaint.  “Why don’t all the major online agencies offer North American Life Insurance Company?” they might say.  I truly can tell you they are not a scam.  They are super reputable, but I just think not all the online insurance agencies have picked them up due to the electronic signature barrier.

This would be another Intelliquote complaint I would have, that they may not offer products from NA.  Some agencies do, and others don’t, so if you like what you read, give us a call at 888-603-2876, and we’ll be happy to get you a quote.