Written By: Chris HuntleyReviewed By: Rachael BrennanUPDATED: Dec 17, 2019Fact Checked


Twelve months ago, this life insurance blog didn’t exist.  In the past 6 months, I’ve taken 24 life insurance applications from leads I’ve generated solely through this website, with just over $30,000 commission as a result of those apps.  Let me stop for a second here and say I realize that $30,000 is not a whole lot of money, but if you compare what this blog has generated with my other website (HuntleyWealth.com), the results are amazing.

I spent thousands on that Huntley Wealth site, and have never generated one sale from it, and here I have this simple blog bringing in over 500 visitors per month and converting the traffic into leads.  It’s really quite laughable when you compare the two sites.  My Huntley Wealth site is beautiful, but it was set up all wrong so no one can find it on a google search.

In fact, twelve months ago, I had no web presence at all.  Now, you can do a Google search for terms such as “insurance for cigar smokers” or “life insurance that pays you back”, and I’m on the 1st page!  A year ago, I was only licensed in the state of California.  Now I hold non-resident licenses in 15 states and am selling life insurance all over the U.S..  My insurance buddies and general agency have begun asking me how I built a website that successfully generates sales so quickly.  Well, let me start by telling you what hasn’t worked for me.

I’ve been a life insurance agent for just over 5 years and have tried numerous methods to market my insurance business, none of which have succeeded until I learned how to sell life insurance on my website.  Here’s a quick run-down of some of the marketing techniques I’ve tried that have not been successful:  Mail campaigns (postcards and letters), networking groups, referral incentive programs (gave away a 42″ HDTV once), advertising on websites’ banner ads and in newspapers, and the most costly of all… purchasing life insurance leads.  None of these worked for me, at least not well.


Finally, an insurance buddy referred me to this website about Building an Online Insurance Agency.

Rick Liuag, the owner of this site, changed my outlook on sales completely.  I realized that most prospects these days are searching the web for information about life insurance before they buy it, and I needed a way to capture some of that market.  You can probably guess he introduced me to the idea of creating this blog.  I would recommend this website to anyone who is opening a new insurance business or already an insurance agent and wants to market your business effectively online.  Thank you, Rick!

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I started Insurance Blog by Chris™ because I have a passion for insurance. Here at the blog, our job is to educate and inform people about the best insurance for them. Since then, we have grown into national brands with a large team of researchers helping people understand all forms of insurance.

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Written by Chris Huntley
Founder of Huntley Wealth & Insurance Services Chris Huntley

Rachael Brennan has been working in the insurance industry since 2006 when she began working as a licensed insurance representative for 21st Century Insurance, during which time she earned her Property and Casualty license in all 50 states. After several years she expanded her insurance expertise, earning her license in Health and AD&D insurance as well. She has worked for small health insu...

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Reviewed by Rachael Brennan
Licensed Insurance Agent Rachael Brennan