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How To Sell More Insurance Online


Self Promotional Post –  The Incredible Growth of Huntley Wealth

Twelve months ago, this life insurance blog didn’t exist.  In the past 6 months, I’ve taken 24 life insurance applications from leads I’ve generated solely through this website, with just over $30,000 commission as a result of those apps.  Let me stop for a second here and say I realize that $30,000 is not a whole lot of money, but if you compare what this blog has generated with my other website (, the results are amazing.

I spent thousands on that Huntley Wealth site, and have never generated one sale from it, and here I have this simple blog bringing in over 500 visitors per month and converting the traffic into leads.  It’s really quite laughable when you compare the two sites.  My Huntley Wealth site is beautiful, but it was set up all wrong so no one can find it on a google search.

In fact, twelve months ago, I had no web presence at all.  Now, you can do a Google search for terms such as “insurance for cigar smokers” or “life insurance that pays you back”, and I’m on the 1st page!  A year ago, I was only licensed in the state of California.  Now I hold non-resident licenses in 15 states and am selling life insurance all over the U.S..  My insurance buddies and general agency have begun asking me how I built a website that successfully generates sales so quickly.  Well, let me start by telling you what hasn’t worked for me.

I’ve been a life insurance agent for just over 5 years and have tried numerous methods to market my insurance business, none of which have succeeded until I learned how to sell life insurance on my website.  Here’s a quick run-down of some of the marketing techniques I’ve tried that have not been successful:  Mail campaigns (postcards and letters), networking groups, referral incentive programs (gave away a 42″ HDTV once), advertising on websites’ banner ads and in newspapers, and the most costly of all… purchasing life insurance leads.  None of these worked for me, at least not well.


Finally, an insurance buddy referred me to this website about Building an Online Insurance Agency.

Rick Liuag, the owner of this site, changed my outlook on sales completely.  I realized that most prospects these days are searching the web for information about life insurance before they buy it, and I needed a way to capture some of that market.  You can probably guess he introduced me to the idea of creating this blog.  I would recommend this website to anyone who is opening a new insurance business or already an insurance agent and wants to market your business effectively online.  Thank you, Rick!

**Update as of 7/25/2011 — I’m now averaging 5,000 visitors per month, and business is booming.  I removed the links in the prior paragraph since Rick is no longer selling his Online Insurance Agency course. Visit for tips on ranking an insurance website in google.  There’s plenty of traffic for everybody, and I’m happy to do some free consulting for anyone in exchange for a link on your site pointing to my website.

*Huntley Wealth Insurance and its representatives do not give legal or tax advice. Please consult your own legal or tax adviser.
Chris Huntley
Chris Huntley is the owner of Huntley Wealth Insurance, a San Diego life insurance agency. You can find him on Google + and Facebook. Over the past 8 years, Chris has consulted with over 2000 individuals about their insurance needs. He is a proud husband and father to three adorable girls.
Chris Huntley
Chris Huntley

All Comments

  1. Mark 'Big Brother' Huntley on December 30, 2009, 12:13 am

    Hey man,

    Great website. Some funny stuff, I’m going to try the magic trick sometime.

    When were you going to let me know you were the web king? I need to build a snake website and want to be #1 on the page. Help a brother out will ya?

    I’m proud of you, even though you are still kind of cheezy!

    Love you

  2. Ryan on September 5, 2011, 4:20 pm

    Hello, and good day. I would love any information on building an insurance website that will be successful. I am new to the insurance industry, and would like to know what to do, and what not to do. I currently cold call, and it can be frustrating sometimes. It will take me 5 years to build a book of business at this rate. If there is any advice you could give me in helping me establish things right the first time around. I would deeply appreciate any suggestions. Thank you, and I look forward to your reply. Ryan

  3. Gavin Anderson on February 16, 2012, 12:45 pm

    This is the best site out there for custom insurance sales driven websites. They do all the SEO work for you as well to make sure you’re on the first page of google. Their sites are completely custom and beautiful, I love mine. Check them out for sure.

  4. NICK DEAZEVEDO on March 17, 2012, 12:09 am

    Hello, and good day. I would love any information on building an insurance website that will be successful. I am new to the insurance industry, and would like to know what to do

  5. Mike on September 9, 2012, 11:46 pm


    Completely resonate with the approaches to sales you have taken and the results. I’m in Australia. Will the approach you have taken work on If so – where do I go to find more information?

    • Chris Huntley on September 13, 2012, 11:51 am

      I can’t speak for Just provide awesome content on your website, and do some research on SEO.

  6. Paul Casper on November 5, 2012, 3:33 pm

    I have been in insurance sales for many years and sold over the phone for 8 years for a captive company. Now I am on my own and need some help getting a website up and producing leads for me. I am licensed in all 50 states.

    Any help you could provide would be most appreciated.


  7. Gini on February 12, 2013, 11:47 am

    Please tell me step by step how to set up my website so I can sell insurance online and how much it will cost to do so. I’ve been licensed since 1998, sold a little life, also have P&C. I need help please! I’m only moderately computer savvy, so don’t get too technical on me. Licensed only in Ca.

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