How Did Huntley Wealth Insurance Services Become So Successful?
Hello, I’m Chris Huntley, life insurance agent and owner of the blog, Term Life Insurance U.S.
People (especially other agents) ask me all the time how my website became so successful. My site generates
5000 new visitors per month, as well as 300 to 500 quote requests per month. As of today, 11/5/2012, this is actually over 9000 visits per month. I rank on the first page of Google for competitive keywords like “life insurance for smokers”, “return of premium life insurance”, and “30 year term life insurance”, plus many other searches where I rank #1 on page 1 of Google. Here’s the whole story:
four five years ago, I spent a few thousand dollars on my HuntleyWealth.com site. My Huntley Wealth site is beautiful, but it was set up all wrong so no one can find it on a google search. So recommendation #1 is that your website needs to have lots of searchable text in it, otherwise known as html. You see, if your site is made up of pictures, Google has no idea what it’s about. You need lots of content on your site that google can read for recommendation #1. If you’re on a tight budget, do a google search on how to start a WordPress blog. It’s free. All it will cost you is registering a domain name for about $10 per year, and hosting, which is also very inexpensive. I recommend BlueHost.com, and no, I don’t get paid for that recommendation.
After building this website (insuranceblogbychris.com) and putting up some content, I quickly started averaging about 500 visitors per month, and within the first year of having this site up, I made about $30,000 from business that it generating. I realize that’s not a ton of money, but it was a lot more than my HuntleyWealth site generated for me, and now I get about 10 times the traffic as that first year. A few years ago, I was only licensed in the state of California. Now I hold non-resident licenses in over 30 states and am selling life insurance all over the U.S.. My insurance buddies and general agency have begun asking me how I built a website that successfully generates sales so quickly. Well, let me start by telling you what hasn’t worked for me.
I’ve been a life insurance agent for 7 years and have tried numerous methods to market my insurance business, none of which have succeeded until I learned how to sell life insurance on my website. Here’s a quick run-down of some of the marketing techniques I’ve tried that have not been successful: Mail campaigns (postcards and letters), networking groups, referral incentive programs (gave away a 42″ HDTV once), advertising on websites’ banner ads and in newspapers, Facebook and Twitter, and the most costly of all… purchasing life insurance leads. None of these worked for me, at least not well.
HERE’S WHAT WORKED FOR ME
Then in May 2010 I found a video course by Matt Carter explaining how to get ranked in Google. I learned about something called SEO. The truth is many life insurance agents have websites, and some of them contain a lot more information than mine even, and are not taking the top rankings, but the problem is they don’t know SEO. “Search Engine Optimization” is things you do to your physical website (on page changes) as well as away from your website (off page optimizations) you make Google recognize your site as a relevant resource for its searchers.
So it shouldn’t come as a shock to anyone when I tell them what I did to rank on Google, and recommendation #2 is to learn and implement SEO techniques on and away from your website. Since I already posted a review of Matt Carter’s product in June 2010 a few weeks after purchasing it, I’ll re-post it below. Before you read below, you need to understand the actual product I bought was an article spinner software, which you really need for seo, but honestly that software in and of itself is of mediocre quality. The real gem was the bonus videos called “Backlink Blueprint” videos. These are a MUST WATCH! Here’s the article from June 2010:
Here’s my Rapid Rewriter Review and Backlink Blueprint video series after using the software for 3 weeks. I love it!I spent $77 on this product, and I can honestly say it’s one of the wisest investments I’ve ever made.
In just three weeks, here are my accomplishments using the Rapid Rewriter Article Spinner:
- Spent about 2 hours spinning an old return of premium life insurance article. Rapid Rewriter created over 100 unique versions of my article for me.
- Got one of them approved on Ezine Articles
- Had 3 other articles approved at Goarticles, ArticleDashboard, and ArticlesBase
- All these article sites are now linking to my ROP article with dofollow links.
- Used one to submit my first press release
- Created two Web 2.0 sites at Squidoo and Zimbio, both with spun articles including dofollow links to my website in keyword rich anchor text.
But the BEST THING about buying the Rapid Rewriter Article Spinning software was the Free Backlink Blueprint video series. Thank you, Matt Carter, SEO guru. Thanks to you, I now have a clear plan for obtaining backlinks from various sources. A Rapid Rewriter Review would be incomplete without describing what I learned in these videos.
Some people (myself included) want to know whenever a product is marketed on the internet if it’s a scam and do google searches on questions like, “Is Rapid Rewriter a scam?” I say an emphatic NO. I feel like I have a Ph.D in how to get backlinks and rank in google searches now. Here are a few things I learned in Matt’s Backlink Blueprint series.
- How to use Web 2.0 sites to get dofollow backlinks. (okay, I’ll be honest… first he taught me what a web 2.0 site was, then I went and created 2 of them.)
- To try to get backlinks from various types of websites. Before watching his videos, I was the guy leaving comments on everyone’s blogs. Now I know that I need to get links on other sites such as the ones I mentioned in my accomplishments above (article links, Web 2.0, Press releases, profile links, social bookmarking links, and rss feeds)
- Three weeks ago, I didn’t honestly know how social bookmarking or rss feeds worked. Now, thanks to Rapid Rewriter and the Backlink Blueprint, I have already gotten 71 backlinks from Social Adr, a site that helps you easily get social bookmark backlinks, and I’ve also submitted my website, my web 2.0 sites, and my published articles to over 20 RSS feeds using an RSS aggregator, RSSbot.
- Learned secrets to easily find the blogs and forums with the highest Page Rank, how to submit comments that will be likely to be accepted, and how to submit comments that are almost certain to be accepted. I’ve already gotten a half dozen dofollow links from blogs with PR’s of 3, 4, and 5.
It’s funny because
three weeks two years ago I didn’t even know what have of these things meant, but that’s the beauty of Matt’s videos. There are gems in there for experienced seo guys (I admit I know a bit. After all, I didn’t get my site to a PR 3 by knowing nothing), but he also explains all the terms for beginners, so literally, anyone with a website could benefit by Rapid Rewriter and the free videos. Anyone who says Rapid Rewriter is a scam, or not worth the money, or is anything but the real deal is sorely mistaken.
I NEVER write about anything on my insurance blog that’s not related to insurance unless it is of tremendous importance to me. What Matt Carter’s Rapid Rewriting Program has done for my business in just 3 weeks is so important, I have to share it with you. Yesterday, I set a record for visits in one day! I normally get between 500-1000 visitors per month at this blog. Yesterday, I had 65 visitors come to my site, and I got 5 quote requests from those visitors.
*Update – As of June 17th, 2010, my site’s visitor count is now at 1318 in the past 30 days, up 41.57% from the previous month! I’ve been using what I learned in Rapid Rewriter and Backlink Blueprint for 4 or 5 weeks now. One keyword I’m targeting, Return of Premium Life Insurance, has moved up from page 11 on google on 5/22/10 to page 6 as of today, 6/17/10.
It’s actually quite amazing re-reading that post I wrote just last June. My monthly traffic is now averaging 5000 per month. Since then, my blog has increased from a Google pagerank 3 to 5, and my monthly visitors have grown from 900 to 5000, a 456% increase in just over a year. Needless to say, this has been a banner year for life insurance sales for me. Here are a couple screenshots from google analytics of my web traffic before and after using Rapid Rewriter article spinner and video series.
… and here’s the “after” picture below.
Suggestion #3 is to go buy Matt Carter’s Rapid Rewriter and watch the Backlink Blueprint videos right away. I think the price went up to $97. It’s the biggest no brainer ever.
Please note that I am an affiliate for Matt Carter’s Rapid Rewriter program, so if you purchase anything from my site using the links above, I’ll make a commission. Matt’s product has made me thousands of dollars and I’d be recommending it whether I was making a commission or not, but I just thought full disclosure should be made. Also, I am willing to do consulting with anyone who calls in exchange for a backlink from your website to mine. Visit elifetools.com and ask for Chris.