It’s been a long road getting this life insurance blog to the point where I can almost sit back and watch the money come in. I don’t often write about anything but insurance on this site, but today, I am literally overwhelmed with how far I’ve come in just a year and a half, and just have to share. I began blogging on Term Life Insurance U.S. a year and a half ago, in Dec. 2008.
So here’s my one and a half year life insurance blog stat report: Began blogging in Dec. ’08. Added google Analytics in May ’09. Visitors one year ago in June ’09 – 370. Visitors in June ’10 – 1429, not including tomorrow. Just in visitors alone, that’s a total increase of 286%. I realize that getting people to visit your site doesn’t mean squat, so here are some numbers from my own tracking. In June ’09 I received 6 legitimate quote requests, 3 of whom applied. You must understand that some of the quote requests I receive every day are bogus, like from Dog the Bounty Hunter or Jack Black, or the phone number is incorrect. I don’t count those. Then this month, June ’10, I have received exactly 30 legitimate quote requests, 7 of whom have applied.
Monthly visitors have been steadily increasing since April, when I had 889, then had 1018 in May. Then 1429 this month.
So why am I so excited about this growth? Well, for one, you can make a very good living selling insurance. (I also am an investment advisor rep for an investment advisory firm here in San Diego). I mean I’m selling insurance all over the U.S., generating my business almost 100% from this life insurance blog. It sure is nice selling insurance to people I don’t know, rather than going after my friends and family members, like when I first started in the business.
The second reason I’m so thrilled with my life insurance blog’s performance is that I’m sitting here in my little office in San Diego, Ca, almost exclusively working this business on my own (occasionally hire outside help), and yet I’m competing with the BIG boys. Just do a google search for “life insurance blog”, and look at what comes up on the first two pages. These are my competitors, and they have deep pockets.
They buy their way to the front page of google organic searches by paying for backlinks to their sites. (By the way, I’m on page 3 of this search, but am not exactly trying to rank for “life insurance blogs”.) And while I haven’t spent a dime on links and have done all my link building and article writing on my own, I’m on the front page of google for dozens and dozens of keyword searches.
So, how did I do it? Well, I’ve always known that writing a lot of content was important and building backlinks. So that’s all I did for one year. Then I came across a rather mediocre article spinning software, Rapid Rewriter Article Spinner, put out by Matt Carter, but it came with his Backlink Blueprint video series, and I quickly learned that much of what I had been doing was a waste of time. I was leaving comments on other peoples blogs, without regard to their page rank or whether or not it was a dofollow blog.
What I learned in the Backlink Blueprint videos, though, helped me to increase my traffic by 41% in one month. Matt helped teach me how to get blog comments approved on blogs with high google rankings, with dofollow links. Why was I wasting all my time before? Grrr. He also taught me to create web 2.0 sites with links to my blog, how to submit articles to article sites and press release sites, how to find .edu and .gov sites that will link to you, and much more. Yep, I pretty much owe all my recent success to Matt Carter’s Rapid Rewriter software, and even more to his Backlink Blueprint videos. There’s more info about it in the link below.